Pop Rush — Privacy Policy

Effective date: 6 November 2026 · App: Pop Rush (com.rlinteractive.poprush) · Contact: rlstudio.dev@gmail.com

Summary

The core game requires no sign-in, and the game data you create (scores, progress, settings) stays on your device. The app shows ads served by Google AdMob; to serve and measure ads, AdMob and its partners process a device advertising identifier and ad-interaction data. We also use Google Analytics for Firebase for gameplay statistics — it is off until you turn it on in Settings (see Analytics below). Optional Online Features (leaderboards and Squads) are off by default; turning them on signs you in with Google Play Games — nothing networks until you explicitly enable them in-app. The optional Selfie Challenge uses the front camera on your device only: its video never leaves the device unless you share it yourself. Optional in-app purchases (coin packs and a one-time Starter pack) are processed entirely by Google Play; we never see your card or payment details.

What the app stores on your device

• Game progress & settings — best scores, campaign stars/unlocks, coins, and your preferences (sound, language). Stored locally via the OS (Unity PlayerPrefs).
• Gameplay analytics — the app records gameplay events (e.g. a mode started, a stage cleared/failed) to help us understand difficulty and pacing. These events contain no personal information. A full copy is always written to a file on your device; a small subset is also sent to Google Analytics for Firebase — see Analytics below.

This on-device data is removed when you uninstall the app or clear its data.

What we do not do

• We do not collect your real name, email, contacts, location, photos, or anything from the camera. (If you enable Online Features, you sign in with Google Play Games and your Google Play Games display name becomes your online name — see Online features & Squads.)
• We do not sell your data, and we never see or store your card or payment details (see In-app purchases below).
• We do not send your name, your Google Play Games identity, your player id, or any free-form text you type to our analytics. Analytics events carry only a fixed set of gameplay values (which mode, which stage, a score, a duration, in-game coins and items) — see Analytics below.
• We do not use cookies or web tracking.

Analytics (Google Analytics for Firebase)

We use Google Analytics for Firebase to understand how the game is played — which modes people choose, how long a run lasts, and where the campaign gets too hard. It is the only analytics SDK in the app.

It is off until you turn it on. The app ships with Firebase analytics collection disabled in every country, and nothing is sent unless you say yes when the game asks you about it or switch on Settings ▸ Privacy ▸ Help improve Pop Rush. Turning it off again stops collection immediately and it stays off.

• What is sent — a fixed, small set of gameplay events: a run started, a run ended, a campaign stage cleared or failed (on a boss stage, also each phase reached), an ad offered, a rewarded ad completed, an ad shown, the rating request shown, your answer when the game asks about sharing these (only a yes ever leaves the device, as nothing is sent before it), an in-game reward collected (the streak calendar, a mission, the weekly chest, a welcome-back gift), a free cosmetic trial started, kept or ended, a Memory run's end (with the helpers used or bought with coins), a Memory Journey level's result (cleared or missed, how long the find took, the helpers used), a “what's new” tip shown or tapped, a reminder scheduled (its kind and hour), in-game coins earned or spent (the amount, where they came from or what they bought — for coins bought with real money, only that they came from a purchase, never the price, the order or any payment detail) and the in-game coin balance when a session starts. Each carries only bounded values such as the game mode, the difficulty, the stage number, a score, a duration in seconds, in-game coin amounts, counts, and the name of an in-game item.
• What is never sent — your name or Google Play Games display name, your player id or any account identifier, your friend code, squad codes, anything you type, and any on-screen text.
• Firebase assigns a random, app-specific instance identifier so events from one installation can be counted together; it is not linked to your Google account by us, and it is reset if you clear the app's data or uninstall. See Firebase privacy and how Google uses data from partner sites.

Advertising (Google AdMob)

Pop Rush is ad-supported. Ads are served by Google AdMob:

• The app shows rewarded ads (optional, player-initiated: refill campaign energy, continue a stage, or double earned coins — you only watch one if you tap it) and interstitial ads (occasionally between arcade-mode games — never during active gameplay).
• AdMob and its partners may collect and process a device advertising identifier and related ad-interaction / diagnostic data to serve and measure ads, per Google's Advertising Policies and the Google Privacy Policy. This data is shared with Google.
• On iOS (when an iOS build ships), the app will request App Tracking Transparency permission; declining still shows (non-personalized) ads.
• Advertising data and the analytics described above are the only data that leave the device unless you turn on Online Features (purchases you make go to Google Play, and a Selfie Challenge video goes only where you share it — see below).

In-app purchases (Google Play)

Pop Rush offers optional in-app purchases: packs of in-game coins and a one-time Starter pack (a ball skin plus coins). Coins are an in-game currency only — spent inside the game on cosmetic items and in-game helpers — and can never be cashed out.

• Payment is handled entirely by Google Play Billing. You pay Google, under the Google Play Terms of Service and the Google Privacy Policy. We never see or store your card, your billing address or any payment details.
• On your device, each purchase is checked against Google Play's signature on the device before it is granted, so a forged receipt pays nothing. The app then records the purchase in its local rewards ledger as a short one-way hash of Google's purchase token (the Starter pack as a single "owned" record), so it is granted exactly once and can be restored. The token itself, the order details and the price are not stored.
• With Online Features on, that ledger record rides your private cloud save (see Your campaign progress below), so a purchase is not granted twice on another device and is restored after a reinstall. No purchase data is sent to any other server of ours; receipts are not uploaded anywhere.
• Analytics — a record of each purchase (the product, its price and currency) is written to the on-device log only; it is never sent to Firebase. The coins it gives are reported like any other coins if you turned analytics on (see Analytics above).
• Refunds and your order history are managed by Google Play (Google Play ▸ Payments & subscriptions ▸ Budget & history, or Google's refund request page).

Camera & the Selfie Challenge (optional)

The optional Selfie Challenge is a Time Attack run filmed with your phone's front camera, so you can share a video of yourself playing.

• The camera is on only during a Selfie Challenge run, and only if you allow it when Android asks. If you say no, you can still play; the video then shows the game only. You can change your answer at any time in Android Settings ▸ Apps ▸ Pop Rush ▸ Permissions.
• The video is made on your device. The camera picture is shown on screen and recorded, with the game's own sound, into a video file on your device. The app does not use the microphone, and it does not analyse faces.
• Nothing from the camera leaves your device on its own. The camera picture and the video are never sent to us, to our analytics, to the ad network or to any server.
• Only you share it. When you tap SHARE VIDEO, the video is saved to your gallery (Movies/PopRush) and Android's share sheet opens. It goes only to the app you pick, and that app's privacy policy applies from there. A video you don't share stays in the app's private storage only until the end of the day you made it: the game deletes it the next time it opens after that. Your next Selfie Challenge run, uninstalling the app or clearing its data removes it sooner.

Online features & Squads (optional, off by default)

Pop Rush includes optional Online Features: global leaderboards and private Squads (small invite-code groups with their own weekly and all-time leaderboards). They are disabled by default and make no network connections until you explicitly turn them on via the in-app consent dialog. Turning them on is optional and reversible — turning Online Features off stops further syncing.

When you enable Online Features, you sign in with Google Play Games Services (a Google service) and the game connects to our backend (PlayFab, a Microsoft game-services platform). The following syncs to game servers — matching the in-app "What's shared" screen:

• Google Play Games sign-in — enabling Online Features authenticates you with your Google account through Google Play Games Services. We receive your Google Play Games player ID and display name and use a one-time authorization code to link that account to your online profile, so your online progress follows you across devices. Google Play Games is governed by the Google Privacy Policy.
• Your online profile — identified by a random identifier generated by the app and linked to your Google Play Games account. We do not request your email address, phone number, or contacts.
• Your display name — taken from your Google Play Games profile name; you can change it in-app at any time. It is visible to other players on leaderboards and to your squad members.
• Your best scores per mode — visible on leaderboards you participate in. Each finished game's score also goes to our backend, which keeps your best of the current week privately to tell you where you stand ("top 30% this week"); other players only ever see their own standing among everyone, never your weekly score.
• Your campaign progress — which stages you cleared, your stars and best score on each, which stages you skipped, which cosmetic items you own and have equipped, your coin balance (what you have earned and spent) and which rewards and purchases you have already collected (so none pays twice; a purchase only as the hash described under In-app purchases). This is stored privately on your profile so it comes back when you reinstall or sign in on another device; it is not visible to other players. Your campaign energy and daily streak are not stored online — they stay on the device only.
• Squad membership — the squad invite code and your membership/scores, visible to the members of that squad.
• Invites — with Online Features on, the links you share carry a short random invite code linked to your online profile (never your player ID). When a friend installs Pop Rush from your link, the game reads Google Play's install referrer once, on their device. If they turn Online Features on and finish a game, their game sends the code and a one-way hashed device key to our backend so we can confirm the invite and give you both coins, and stop the same phone or account from claiming twice or inviting itself. The device key is derived from the Android device ID with a one-way hash: it cannot be turned back into that ID or matched with other apps. Your friend sees your display name once the invite is confirmed. With Online Features off, nothing about invites leaves the device.

PlayFab processes this data on our behalf; see the Microsoft Privacy Statement. Pop Rush never shares your data without your action.

Deleting your data

Your scores, progress, settings, and the local analytics file are stored on your device. Uninstalling the app, or clearing its data in Android Settings ▸ Apps ▸ Pop Rush ▸ Storage, removes them from the device. Note that Android's own backup feature may keep a copy of app data in your Google account and restore it when you reinstall; that copy is controlled by Android, not by us, and you can manage it in your device's backup settings.

If you turned on Online Features, an online profile is stored on our backend (PlayFab): a random app-generated identifier, the link to your Google Play Games account, your display name, your best scores, your campaign progress (stages cleared, stars, cosmetics owned, coin balance), and your invite records (your invite code, how many friends joined with it, an invite you accepted, and the hashed device key).

Your Pop Rush player ID

Your Pop Rush player ID is the identifier our backend uses for your online profile. It is not the same as your Google Play Games player ID, and the two are not interchangeable — only the Pop Rush one lets us find your profile directly.

From inside the app: open Settings ▸ DELETE ACCOUNT. It shows exactly what deletion covers. If this device currently has your Pop Rush player ID, continuing copies it to the clipboard and brings you to this page — paste it into your email. If this device does not have it, continuing still brings you here, and you can send the request with the details you do have.

A device may not have the ID: you cleared the app's data, reinstalled, switched phones, or the app never finished signing in. That does not mean you have no account with us, and it does not stop you requesting deletion.

To request deletion, email rlstudio.dev@gmail.com. Include your Pop Rush player ID if you have it. If you do not, send your Google Play Games display name and any other details your Online profile showed — we will work from those. You can request deletion at any time, including if you no longer have the app installed or cannot open it. Nothing else is required of you.

A display name on its own is not proof that an account is yours. Display names are visible to other players on leaderboards, so we cannot accept one as identification. We may ask you for further details that only the account holder would have, and we will decline any request we cannot reasonably verify.

Optional, only if you can: if you are currently a member of a Squad, leaving the Squad before requesting deletion may help remove your squad membership immediately. If you cannot do so, simply mention it in your deletion request. Turning Online Features off in Settings stops further syncing, but it is not required and does not delete anything on its own.

For a verified request we delete, within 30 days, your online profile, its Google Play Games link, your display name, and your best scores — which also removes you from the leaderboards. Squad membership is removed when you leave the Squad; if you were unable to leave, tell us in your request and we will look at it as part of handling that request.

We hold no payment data. The hashed purchase records described under In-app purchases are deleted with your online profile (and from the device when you clear the app's data); your Google Play order history and refunds are managed by Google Play.

Children

Pop Rush is suitable for general audiences and does not knowingly collect personal information from children under 13.

Changes

If this policy changes, we will update the effective date above and the version published with the app.

Contact

Questions: rlstudio.dev@gmail.com